Novaidea History from 1980 to 2010
Thirty years of experience serving the customer
Since 1980, year of foundation, Novaidea lined up
against image paganism, being the paladin of original
and international creativity.
Franco Vendramin creates his own agency following
an open-minded and cosmopolitan rule, whose structure
is based on an “open private club”, where souls and ideas
share a convivial banquet.
A leading thought, maybe too far ahead for its times and
the dormant entrepreneurs, in a world strictly standardized,
and used to working in a feeble environment, with no
enthusiasm and with a poor knowledge of itself.
Novaidea’s offer was promptly perceived and appreciated
by fast-moving, young, talented entrepreneurs who realized
the current and dating state of the art and how the wind
of change was blowing, unshackling the hard-and-fast rules
of branding communication.
Only in so doing Novaidea managed to set new rules, new
communication standards, all of which were representative of
the numerous important brands it helped to grow at that time.
It took years of patient and accurate research in street markets
and second-hand shops all over the world to create
an enviable historical archive,made up of reviews, magazines,
books, garments, unusual objects and accessories of any sort.
In this way Novaidea and all the people involved with it had
the chance to ponder their ideas and - before others -
reformulate a new form of communication.
Following the natural river flow, described by Heraclitus,
Novaidea faced the Philosophy of Becoming and took
new forms, becoming aware of time changes.
The year 2000 arrived as a quick wave. After a long run-up,
the wide energy accumulated in ‘80s and ‘90s moved ideas,
behaviours and lifestyles.
Novaidea, ready for a cultural surf, ride the crest of a wave.
Some things changed and Novaidea philosophy embraced
new horizons, becoming aware of the evolution of a world
that needs more and more images in order to communicate.